The Role of Happiness in University Gamification: Its Relationship to Learning Perception and Kahoot Intent to Use

Authors

DOI:

https://doi.org/10.61604/dl.v18i32.452

Keywords:

Higher education, educational innovation, educational technology, student attitudes, emotional well-beign, game-based learning

Abstract

Gamification has been consolidated as a strategy to improve participation and learning in higher education; however, it is still unknown to what extent students' emotional well-being influences their experience with gamified tools. This study aims to analyze the relationship between happiness and learning perception, as well as examine the role of variables such as anxiety, time pressure, and FOMO in gamified environments. To this end, a survey was applied to 127 university students and analyses of variance (ANOVA) and correlation tests were carried out in order to evaluate differences between groups according to their level of happiness and determine the factors associated with the intention of future use. The results show that students with higher levels of happiness perceive greater learning through gamification compared to those with lower well-being, which supports the theory of the expansion and construction of positive emotions; however, no significant differences were observed in anxiety, time pressure, or FOMO based on the level of happiness. Unlike previous studies focused mainly on the usefulness of Kahoot or the general effects of gamification, this work examines the role of situational emotional well-being in the perception of learning and in the future acceptance of the tool.

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Author Biographies

Sofía Blanco-Moreno, University of Leon

Sofía Blanco-Moreno is a Marketing and Tourism expert with a specialization in Digital Marketing and technologies such as Web Scraping and Artificial Intelligence (Machine Learning and Deep Learning) applied in Tourism and Hospitality. She is also a PhD student and an assistant professor at the University of León (Spain), and she has worked as a Digital Marketing expert on international companies such as Meliá Hotels. She has received several research awards, such as the best communication at the AIRSI and AIM 2023 conferences, I UAM-ASSECO Business Case Award 2022 and "Proof of concept" within the University-Business Knowledge Transfer Plan for the platform Photo Data Tour Analytics (https://mktingphotodatatour.unileon.es/)

Rafael Ravina Ripoll, University of Cadiz

Professor of Business Organization at the University of Cádiz, he is a member of the Esteban Boutelou Historical Studies Research Group. He has been a visiting professor at the Autonomous University of Baja California, the Frankfurt University of Applied Sciences, and the University of Verona, where he has given lectures on happiness management. He is the author and co-author of articles, papers at international conferences, and books related to the economics of happiness and creativity. Since 2016, he has been a member of the Editorial Board of the journal "Estudios Sociales" in Chile. He also organizes courses and conferences on corporate happiness and creativity.

Araceli Galiano Coronil, University of Cadiz

Araceli Galiano Coronil, doctora en Marketing y Comunicación por la universidad de Cádiz, actualmente profesora del departamento de Marketing y Comunicación en dicha universidad y miembro del Instituto Universitario de Investigación para el Desarrollo Social Sostenible (INDESS). Mi linea de investigación se centra en la utilización del Big Data y social media como instrumentos de marketing social y felicidad en las organizaciones.

Araceli Galiano PhD, is professor in the Faculty of Social Sciences and Communication at University of Cadiz in Jerez (Spain). She is also currently a member of the University Institute of Research for Social Sustainable Development (INDESS). Her interests are in the role and effects of Big Data and social media as social marketing and happiness tools in organizations.

Guillermo Antonio Gutiérrez-Montoya, Universidad Don Bosco, El Salvador

Profesor de organización de empresas, análisis estadístico y psicología individual. Sus líneas de investigación incluyen el clima organizacional, gestión estratégica y desarrollo emprendedor

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Published

2026-06-02

How to Cite

Blanco Moreno, S., Ravina Ripoll, R., Galiano Coronil, A., & Gutiérrez-Montoya, G. A. (2026). The Role of Happiness in University Gamification: Its Relationship to Learning Perception and Kahoot Intent to Use. Diá-Logos, 18(32), 09–30. https://doi.org/10.61604/dl.v18i32.452