The sifting of ideas in the process creation of new products
DOI:
https://doi.org/10.5377/typ.v1i34.14663Keywords:
New Products, Sereening ideas, Models, Selection CriteriaAbstract
The launch of a new product is one of the most complex and risky decisions that are made in the company, not just a commercial. One of the phases that we in this process is the screening of ideas which, despite its importance, has not been treated in our juice, with enough depth on other phases of building process models, development and launch of new products. This work aims to deepen this stage, reaching conclusions on the progress that can be done on this issue.
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